Thursday, March 19, 2009

More of the Same

by Hank Cardello

This book, written by a farmer Marketing Executive to several large food companies, goes on to say the food system we have in America is not set up to supply us with healthy choices. He does detail some interesting insider stories, especially to me being an insider of sorts myself, but does not really add nothing new to table. Basically, cost is the top driver, misinformation abounds, and general laziness of the consumer means no one is motivated to overcome it.

He does offer a somewhat stretced image of the future and possible solutions. A good book if you are into food production issues, if not there are better options for the casual reader.

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