Tuesday, December 9, 2008

You Don't Stand A Chance

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom is an inside look into how advertising works, mostly because he advises companies on how to sell their products. He is studying the edge of the sell science that looks at brain MRI's as consumers are exposed to sdvertisements, learning what people really think. For example, when people look at stop smoking ads, smokers claim they have a negative effect on them - as in this ad makes me want to smoke less. Braqin scans actually reveal that the ads make smokers want to smoke more. Other cool things are discussed in this short but informative book. Like sex in ads does not help sales, unless of course you are selling sex.

The link to the author has free chapters that you can read, if you are into that.

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