Tuesday, October 7, 2008

Neato Burrito


Robert Cialdini's book, Influence: The Psychology of Pesuasion is jammed packed with interesting little studies. If you have ever come away from a meeting or store feeling like you were talked into something you didn't want, this book may help you. There is a lot of automated behaviours going on in our mind that some people like to tap into and take advantage of us.

A fun book.

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