Thursday, October 30, 2008


Coercion by Douglas Rushkoff is an interesting book. It basically lays out how businesses and organizations are working nonstop to influence all of your choices. Basically if you go into a situation thinking nothing is having an effect on you, then you are a naive idiot who is sadly blind to the world around them.

Remember what I do when someone asks you "Can you tell me why you are cancelling or not taking advantage of this deal or service."

Your answer should always be a simple no. You do not owe them an explanation. When you present reasons you are only ask them to provide solutions.
This makes 16 books for the month.

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